Communcation ethics and society Assignment Example | Topics and Well Written Essays - 250 words

Communcation ethics and society - Assignment Example Despite being the newspaper’s employee, â€Å"her opinions are her own† (Sullivan, â€Å"About the Public Editor†). If the position serves its true purpose, the results and effects of having a public editor is toward ensuring journalistic credibility and integrity. It also gives the newspaper a more positive reputation in the eyes of the readers. A journalist’s ethics greatly affect the newspaper and its readers because the ethical standards are what guarantee accuracy, fairness, and clarity in journalism. Q1: In the diffusion of innovation theory, can it be assumed that information that the masses receive are already fated from the beginning (Fuchs 13), thus leaving the masses with no choice regarding what is presented to them? Q2: According to the media information utility theory, people in urban locations turn to various forms of media for information (Fuchs 16). With the influx of social networking sites providing vast amounts of information to people (Fuchs 18), how can newspapers guarantee that they are not swayed by the want and need to provide â€Å"breaking news† (that proliferate in such sites) in order to